Polyglot Distribucion Collateral:
Genius Stout was our flagship beer. The logo was designed using some
a clipart lightbulb, Photoshop and Illustrator. Funny story: the first
time I printed the poster, I spelled the slogan "para la gente intelligente"
("for the intelligent people"). Of course in Spanish, "intelligent"
is spelled with only a single "l" i.e. "inteligente."
So the first iteration of the poster (and the table tent to the right)
was printed with "intelligent" misspelled, which gave great
amusement to all my Ecuadorian friends. Despite their crudeness, these
marketing materials were quite popular and I could never keep my clients
in stock as the bar patrons would routinely steal them.
Genius Stout: Poster
| Sticker
Genius Table Tent: English
| Espanol : translation
of text "We hereby present to you Genius Stout, the only dark beer
in Ecuador and therefore naturally the best! Made right here in Quito,
full of rich flavor and vitamins; strong as a punch in the face! Black
as Darth Vader's helmet. The decision is easy!"

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